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Author name: Steven Westwood

The Barbenheimer Strategy: 7 Key Content Marketing Tips for Accountants

Like the unexpected buzz created by the simultaneous release of ‘Barbie’ and ‘Oppenheimer’—two films that captured diverse audiences—smart content marketing can similarly captivate potential clients for your accounting firm. Here’s how you can apply these insights to attract and engage your target market effectively. Attract more clients with our On-Page SEO Checklist! Download Now 1. […]

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Image taken of a person looking over her shoulder working on a laptop Debunking More SEO Myths You Need to Know

Debunking More SEO Myths You Need to Know (Part 2)

Welcome back to our journey through the maze of SEO myths that can derail your website’s success. As we continue to debunk common misconceptions, remember that understanding the truth behind these myths empowers you to make smarter decisions for your online presence. Let’s dive into the next set of myths, setting the stage for even

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An image of a laptop and a notebook on a desk. The words are displayed on the screen depicting Feedback and Testing of websites

How Continuous Feedback and Testing Improve Website Success

Good website design is crucial for any business looking to thrive online. Here are examples of how several companies successfully improved their websites by using continuous feedback and testing. Start improving your website now. Get our free guide to using feedback and testing for better performance. Download Now Nomadic Soft Nomadic Soft’s website was tricky

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business man looking confused sitting at a desk with graphs on his computer screen in the background - SEO Myths

Unraveling 5 SEO Myths You Should Ignore (Part 1)

Mastering SEO (Search Engine Optimization) is your golden ticket to standing out online and attracting more visitors to your website. Yet, amidst the vast ocean of SEO strategies, numerous myths can lead you astray. Let’s debunk these myths together, empowering you with the knowledge to elevate your website’s performance. Unlock More SEO Secrets with our

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Create Amazing User Experiences with UX Design Best Practices (Updated for 2024)

Your website is often the first point of contact potential clients have with your business. It’s not just a digital brochure but a dynamic platform to showcase your expertise, build trust, and engage users. For professional service firms in the United States and the UK, where competition is fierce and clients are discerning, upgrading your

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a collage of images with the text: The art of visual storytelling

Bringing Your Brand’s Story to Life with Visual Storytelling in Web Design 

Websites are more than just digital business cards—they are compelling stories waiting to unfold before the eyes of their audience. The art of visual storytelling in web design is a powerful tool to captivate, engage, and inspire users. It’s an art form where every color, shape, and line tells a part of a story, making

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Business people discussing an on-page SEO checklist with a computer in the background displaying graphs on the screes

How On-page SEO Can Boost Your Website Visibility with Simple Steps to Shine Online

Your website is a literal drop in the ocean. You have one—as do your competitors—but you aren’t sure how to get your website seen by the people who matter, your target audience. If this sounds like you, then here’s a guide to the basics of on-page SEO designed to help you get seen. Optimize Your

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Why You Should Combine Your SEO Strategy with PPC

Businesses are always on the lookout for effective strategies to boost their online presence and drive targeted traffic to their websites. Two powerful tactics that can make a significant impact are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. And while they’re distinct approaches, combining them can bring remarkable results.   In this article, we’ll discuss

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UX Design Best Practices: Creating Amazing User Experiences

User experience (UX) design is the key to crafting successful websites, apps, and products. Designers need to keep up with the latest trends and best practices in UX design. So, let’s explore some great UX design practices to implement this year and ensure your digital experiences are intuitive, engaging, and user-centric! In this article, we’ll

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Customer Automation in Professional Services to Enhance Engagement and Satisfaction (with examples)

Customer automation, in particular, has revolutionized the way businesses interact with their clients, streamline processes, and enhance overall efficiency. Over 70% of companies have reported significant customer satisfaction and efficiency improvements after implementing customer automation solutions. In this article, we’ll explore the different types of businesses in professional services that can leverage the power of

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